Keells Super enhances customer service

Keells Super recently launched its “Smiley Card” which encourages customers to provide feedback about their overall experience at Keells Super outlets in a bid to improve service.

Two smiley cards (the ‘happy’ card and the ‘unhappy’ card) are available at every checkout counter. Depending on their experience at the respective outlets, customers are required to simply pick the card of their choice, and produce it to the cashier.

Once swiped into the bar code scanner, the status is immediately registered. If the customer picks up the “Unhappy Card”, the cashier will ring a bell and a supervisor will promptly attend to the customer, Keells said.

All flash cards are bar code enabled so that the respective Point of Sales equipment can capture the status and send it to the central database. "Keells Super has the most advanced Information Technology systems among local retailers which provide in-depth and up-to-the-minute information for management decision making. At any given time the management will thus know how many customers are happy and unhappy at every outlet, and across all outlets island wide," the company added.