Clogard cheers for cricket

Clogard, in a new campaign, will be linking up with the hopes of many Sri Lankans in September/October as a prelude to the national cricket team’s tour of Australia in November this year.

Hemas said their popular toothpaste product will travel across the country ‘to collect cheers for the Sri Lankan cricket team’. Leading the Clogard team is star cricketer Lasith Malinga.

The Clogard vehicle will be going from town to town collecting cheers and spreading the cheer fever island wide. It will have Clogard promotional teams relaying music and inviting people to submit their cheers for the cricket team. Fans can meet the float and get cheers recorded on video/audio (equipment available on float), submit materials (postcards, cards, placards, other creations, etc) or send it on SMS.