Indian plant contributes to CBL’s expansion

The acquisition of a manufacturing unit by Ceylon Biscuits Ltd in Pattiala, India has contributed significantly towards establishing a growing brand presence in India’s one billion US dollar market, a company statement said. The offshore manufacturing unit in India has contributed to the company’s remarkable expansion producing chocolates and biscuits, soya products and organic canning.

The statement further added that a succession plan, outlining the progression and growth of several high level positions reporting to the main board was drawn up to manage the rapid and sustained growth experienced by Ceylon Biscuits Ltd.,

Ceylon Biscuits, which emerged with the Munchee brand capturing market leadership in biscuits in 2004, has seen rapid growth with volume share increasing continuously in local and international markets in other categories too, particularly chocolates, cakes and soya products. Other brands too of the CBL Group have achieved the coveted position of market leadership and a few being aggressive seconds.

Today, the CBL Group is an active player in the Asian region with its brands present in 39 countries, contributing 14 billion in annual turnover and rising, the announcement further stated,

CSR projects commenced by the group include an Organic Honey collection and processing project carried out in collaboration with the Department of Agriculture. The processing of Pure Kitul Treacle and Jaggery, another such project is now well under way with the products finding export markets.