Distribution a key to marketing

Distribution is a key factor in marketing and with this in mind a seminar is being organised in Kandy on December 15 for distributors in the region. It’s being organized and presented by Cedric Foster who has over 25 years experience in the field of distribution, marketing and selling. Foster worked both locally and abroad before deciding to start his own business after stints at Pepsi and Coca- Cola. From a marketing stand point distribution is identified as a key factor in meeting the consumers’ needs.