‘Star Points’, largest rewards network launched

Dialog Telekom PLC, in partnership with over 150 leading Sri Lankan retailers, has launched ‘Star Points’, a high value Rewards Points scheme. The company says it is the country’s largest Rewards Points programme encompassing over four million members alongside 500 partner outlets at inception.

Star Points Partners encompass multiple retail sectors ranging from household, electronics, grocery, clothing, food and beverage, cosmetics and fashion through to healthcare and domestic and international travel. Star Points partner offerings in terms of rewards points for all transactions and redemption offers, supplement points awards for all Dialog services encompassing Dialog Postpaid and Dialog Kit Prepaid mobile services, as well as Dialog TV, Dialog Broadband, and Dialog fixed line services, the company said.

Star Points are redeemable at a constant face value of Rs. 1 per Star Point across the entire Star Points Network. The revolutionary rewards scheme also enables customers to enjoy special discounts and striking offers extended by Star Partners. The Star Points Network operates exclusively on mobile devices eradicating the need for a loyalty card or swipe machines. Earning and redemption of Star Points across the Star Points Network would be carried out via consumer friendly menus on the mobile phone.