Q&E designs new face of Central Bank

Q&E Advertising has won the bid to design the new face and image of the Central Bank in a contract that attracted several ad agencies.

A spokesperson from the agency’s Creative Department said, ‘Every client’s brief is challenging. But since the Central Bank is the institution it is, the task one could almost say, was daunting. So this is a very special victory for Q&E.’ Intrinsic in rationalizing a new logo and visual standards guide for the Central Bank, were the Bank’s vision of sustainable wealth creation and its mission of maintaining economic and price stability and financial system stability.

The agency retained elements of the former logo such as the Sinha which represented stability and sustainable development and the lotus leaves, an iconic symbol of national pride. The lion was made stronger and more prominent while the earlier two-rowed lotus petal gave way to a lotus motif that symbolized prosperity and wealth. Very importantly, the name of the institution was brought from inside to the outermost band for stronger impact. Finally, the outer band of the former logo was completely removed to reduce clutter, agency officials said. The new lion image was incorporated into the Bank’s flag as well.

Q&E Advertising’s CEO Dilrukshi Wijeyekoon said that behind the logo of the Central Bank is now the face of Q&E. “The agency is immensely proud to have contributed so uniquely to the nation.”