Brandix sponsors ‘Colombo Vogue’ to make ‘Green statement’

Brandix will facilitate the planting of 5,000 trees and allocate Rs 1 million towards a water project with its share of the proceeds of the ‘Colombo Vogue’ lifestyle weekend, the company announced this week. Fusing fashion with care for the environment, the country’s largest apparel exporter said its role as Platinum Sponsor of this unique event would be leveraged to expand on its on-going environment and community related initiatives.

“The decision of the organisers of Colombo Vogue to commit to the planting of a million trees found resonance within Brandix because this year’s cause fits perfectly with our own CSR focus,” said Anusha Alles, Head of CSR at Brandix in a statement. “We believe this is a great opportunity to bring about further synergy between the externally visible aspect of our business, which is high street fashion, and our commitment to the environment.”

She said Brandix has also decided to involve some 20 ‘5S’ schools that it supports and to widen the scope of the 5S programmes in these schools to include the tree planting initiative to inculcate environmental consciousness in young people. The tree planting project would also be extended to 12 schools in the Kalpitiya area at which Brandix is in the process of improving sanitation facilities and is promoting bio diversity.

Brandix pioneered the concept of total solutions in the Sri Lankan apparel industry and is Sri Lanka’s largest apparel exporter with a consolidated annual turnover of over US$320 million (2006-07).