Oracle selling innovation as product incentive

Global businesses are changing the place taken by ‘innovation’ in their priority lists. As competition intensifies, often the most clear cut strategy is to give the customer something unique, according to Regional Director SAGE West, Oracle Corporation, Samina Rizwani.

Samina Rizwani

Oracle works through a network of partners in the local IT industry to provide these solutions, with some of these sometimes implementing their own versions of the software. The technology offered to firms is along the lines of software that allows businesses to operate their various end-to-end services in an efficient, automated manner. According to Ms Rizwan, the adoption of these services has been good within the country and many of the major sectors of growth in the economy are tied in.

“Every Telco company is heavily dependant on it (the technology) to provide the services they do”, she said, speaking at a recent media discussion, explaining that while Oracle’s presence is strongest in the Telco sector, the banking sector too had adopted the framework.

Speaking about the SME sector of the economy, Ms Rizwan acknowledged that a lack of awareness of the solutions available to them might stunt the growth in that sphere, saying, “The awareness level has to increase tremendously, they have to know that it’s available, that it’s easy and that it’s being done in their own country”.