Picture shows Deen Ossman, CSO of Programus (Left) with senior management of Silverstone

A vibrant young Sri Lankan software house has quietly been making its mark on the international business scene, proving yet again that Sri Lanka has what it takes to compete with the best in the world.
Programus, which has more than 10 years experience developing software solutions to support niche businesses, is the company behind OPTIMO, the specialist software solution for venue and event management which helped Silverstone turn around from a 3.5 million pound loss making entity to one making a profit of 4 million in a relatively short period, according to a company statement.

The British Grand Prix now depends on OPTIMO to achieve and monitor targets and management of marketing, sales, pre event, and event day activities for all types of race meets and corporate hospitality programmes. Major and minor participative courses, product launches and conference and banqueting services at Silverstone are also managed by OPTIMO software, it said.

Commenting on Programus’ achievement, Chief Solutions Officer Deen Ossman says, “We are extremely pleased to have been chosen by such a prestigious client in the face of intense competition. The effectiveness of our software has been amply demonstrated by Silverstone’s turnaround from a loss making entity to an extremely profitable one. This is proof, in my view, that the young talented professionals sitting in our office in Colombo are capable of delivering products and services that meet the demands of the most discerning clients.”

Richard Philip, Silverstone’s CEO attributes the racing circuit’s turnaround to “being able to make the correct decisions based on the effective real time accurate reports of the OPTIMO solution and the stringent processes that were implemented with the help of OPTIMO to streamline our business.”
For Programus however, this is just the beginning. “This clearly shows that Sri Lankan companies can make it to the very top in the ultra-competitive software industry. In the future, we are confident that many more famous sporting events will be managed with our software, taking Sri Lanka’s capabilities to the world,” said Mr Ossman.