The Chartered Institute of Marketing Sri Lanka Region recently launched the CIM qualification in Dhaka, Bangladesh in association with the Chartered Institute of Business Administration & Management (CIBAM). With the launch of the CIM qualification and accreditation of CIBAM. The Institute expects to cater to the long standing need in the country for an internationally recognized marketing qualification.

The formal launch ceremony was held on December 20 at the British Council Auditorium, graced by the Chief Guest, Mr. Peter Ashton, Director - Examinations of British Council. The Guest of Honour at the ceremony was Prof. Dr. Md Sulaiman, Marketing Scientist and Dean of FBA University of Science and Technology in Chittagong. A special address was made by Prof. Salamat Ullah Bhuiyan, Chairman, Department of Marketing who is also a member of CIM. Mr. Shiraz Latiff, past Chairman of CIM Sri Lanka Region and Ms. Chitrangani Herat Gunaratne, Senior Vice Chairperson of CIM Sri Lanka Region were also present at the ceremony. The event was attended by over 40 corporate heads and representatives from universities.

The Student Open Day was also held on December 20 and was organized with the objective of introducing the CIM qualification to prospective students. It was attended by over 30 participants. A presentation on "Marketing" as a career option and on the CIM qualification was made by Ms. Chitrangani Herat Gunaratne followed by one-to-one discussions with the participants.
As the world's largest professional body for marketing, The Institute sees a great potential for the CIM qualification in Bangladesh. During the tour, CIM Sri Lanka representatives also visited several universities and professional institutes in Dhaka and Chittagong and discussions were held with regard to expanding the delivery centres of the CIM qualification and future plans.

The Chartered Institute of Marketing is the world's largest and most prestigious professional body for marketing and CIM Sri Lanka Region is the largest overseas Region of The Institute. Since Regional status was granted in 2005, CIM Sri Lanka Region oversees CIM operations in the South Asian region.