Leo Burnett Solutions Inc (LBSI), the Sri Lankan office of Leo Burnett Worldwide,was represented at the annual Leo Burnett Digital Boot Camp, by Marsh Dodanwela of Arc Worldwide Sri Lanka, which is the integrated arm of LBSI.
Mr Dodanwela was invited to address this year’s forum about social media with his co-presenter from the Philippines, Mr. Lawrence Villegas, LBSI said in a press release.
The workshop, which was held at the Sheraton Towers in Singapore, was organised for key planners and creative personnel, and integrated representatives from all 26 Leo Burnett agencies in the Asia Pacific region.
The Digital Boot Camp is an opportunity for the Asia Pacific agencies of the Leo Burnett network to collectively expand their understanding of the digital medium,showcase work and results from their respective markets, and network with their contemporaries to facilitate greater sharing of ideas and expertise within the region.
The event is held over three days with a series of presentations and intensive break-out sessions. A number of key topics are explored, ranging from developing strategy and conceptualising creative ideas that incorporate the digital medium, to effectively measuring the success and ‘virality’ of a digital campaign.