Why merely survive when you can thrive
Today's business students have an incredible world of opportunity open to them. With new huge new economies powering ahead and mature economies steadily chugging along, the Global Economy continues to expand, having enjoyed one of the longest periods of sustained growth in history.

From the Internet and e-Commerce to Biotechnology, Aerospace, Banking & Finance, and Nanotechnology, new industries demand a host of able, innovative, and bold business professionals. Finance specialists capable of maneuvering in an increasingly fast-paced, regulated, and sophisticated world of astounding financial opportunities.

Business Development Managers capable of converting ideas into profitable businesses. Marketing professionals able to convince a smart and articulate global consumer to buy their product or service. Managers who can handle today's demanding workforce, increase productivity, improve quality, and control labour costs while ensuring employee satisfaction to reduce turnover. International Business professionals who can work globally as easily and successfully as they do locally. The list is endless - the opportunities are there.

THE KEY
The key to "thriving, not merely surviving" begins with setting your goals. Many of today's business students set their goals far too low. This may be because of a lack of confidence, concern over the local employment situation, or other factors. Other students set unrealistically high expectations without a plan to achieve their high goals.

Still others start studies and careers with no goals or objectives at all - like lost people just wandering the halls and offices of businesses. "Thriving, not merely surviving" means accurately assessing yourself and the opportunities, then setting challenging but realistic goals in the context of a workable plan.

Today's Global Economy means that the best opportunities have an international connection. "Thriving, not merely surviving" practically demands that one looks globally as well as locally. And, today's competitive business environment requires students to gain experience during their education so that as graduates they "hit the deck running" as the saying goes. Companies want graduates that are productive from Day 1, not after a further 12-month training period.

NORTHWOOD UNIVERSITY AND ANC-UC
The Northwood University American BBA Degree at ANC University College (ANC-UC) prepares Sri Lankan and international students for "thriving, not merely surviving". ANC is the No. 1 provider of American degree programmes in Sri Lanka. Northwood University is a leading American specialist business university with a wide range of business programmes at Bachelor and Master levels offered through 3 beautiful residential campuses in the US, nearly 50 extension centres across the US, and international programme centers in China, Switzerland, Malaysia, Sri Lanka, and soon Bahrain.

It's success in global business is reflected in it's project work - programmes like the Dow Chemical Global MBA (where Northwood was selected to partner with Dow Chemical, the world's second largest chemical company, over other leading business schools like Wharton, Stanford, and Harvard); the Northwood Outstanding Business Leader (OBL) programme, which connects Northwood with over 100 top global business leaders, many being senior executives in Fortune 500 Global firms; and numerous business activities projects like Northwood's annual AutoShow, the largest outdoor auto show in North America. However, the ultimate measure of Northwood's strength with the business community is the global success of its graduates.

ELEMENTS OF SUCCESS
With this background Northwood knows how to prepare students to "thrive, not merely survive". Four key programmes have been identified which prepare Sri Lankan graduates for the best opportunities locally, regionally, and internationally: Banking and Finance/Management, Marketing/Management, International Business/Management, and Management. The three dual major programmes all combine Management with the students chosen business field. Since Leadership principles and practices are a fundamental part the Northwood programme and its business education philosophy, this means graduates are well prepared for leadership positions and more rapid career advancement, both in Sri Lanka and abroad.

The Northwood programme at ANC-UC embodies the best of American education and Northwood business education. Students are able to "customize" their degree programme to suit personal interests and career opportunities through electives and the general education component that has made American university education the best the world has to offer. Communication skills are a crucial part of the American degree programme and are in high demand by employers around the world.

And, the Northwood focus on practical, real-life education through university projects, activities, and a "hands-on" approach ensures graduates are experienced as well as educated. Faculty and staff are a critical part of any education programme. ANC-UC faculty are hand-picked and among the best Sri Lanka has to offer.

A unique blend of local international-trained professors, many with their PhD, and experienced American faculty ensures a local and regional approach with an international perspective - the best of American business education adapted to local, regional, and international requirements.

Quality facilities equal in crucial education respects to American university environments and small class sizes means that these professors have the chance to work closely with each and every student and to help them achieve their absolute best.

Guest speakers from business, industry, and government ensure that students have a diverse exposure to current topics in business and the "real world".

RESIDENT AMERICAN PROGRAMME DIRECTOR
Mr. Dan Kelch, the resident Northwood University International Programme Center Director, has over 34 years of experience in international education throughout Asia, Africa, and the Middle East and offers students valuable career counseling as well as placement advice for those who go on to do their MBA abroad. Mr. Kelch's work is closely coordinated with the full-time resident American Academic Director. This powerful combination of factors adds to the "thrive, not merely survive" potential of Northwood graduates at ANC-UC.

As Mr. Kelch comments, "A recent academic audit conducted by my colleagues from Northwood in the US confirmed that the quality of education at ANC-UC and the level of ANC-UC students are among the best we have seen."

Whether ANC-UC graduates begin their careers or continue with their Master's Degrees, they will have the best opportunities to "strive, not merely survive".

WHAT TO DO NEXT
If you are a prospective business student or a current business student who would like to improve their future prospects and "strive, not merely survive", call Sashika at ANC-UC on 0777 662233 for an appointment to discuss your future with Mr. Kelch. It's free, there's no obligation, and it might be the best career advice you will ever receive.

There are also unique career planning seminars - 2 hour power sessions that provide professional advice on planning your future in business.