"Business and Psychology are both disciplines where you deal with people. They go hand in hand. Together they permeate any type of business. It is the best of both worlds," said Donald Trump the New York Real Estate mogul and star of the popular TV show "Apprentice".

It is important that both entrepreneurs and senior managers realize that organizations play a pivotal role to maintain the balance between employees' demands and consumers' demands as the psychology of some business depends on the psychology of employees and the psychology of consumers. Donald Trump states that to know about the psychology of employees the following elements should be the part of understanding.

Communication: Employee communication and understanding of business goals serve as a vital part of success of some organizations and that's why the management of some organizations must try to keep direct and clear communication procedures as to clearly describe the vision and aim of the company.
Leadership: Leadership skills serve as a vital part of business as inner leadership skills of someone help to break the shackles and do something new and revolutionary. It's a responsibility of human resource manager or career counsellor to focus on boosting leadership skills of the employees.

Satisfaction: The most important aspect of some business is employee satisfaction. Many companies offer hefty pay packages and incent the most skillful people in the business. The organization must do remarkable things to provide social, material and emotional satisfaction to its employee.
The second major aspect of business psychology is consumer psychology that bases on many elements that determine the chance of business success. Trump strongly believes that the following factors shape consumer psychology.

1. Innovation: It's a natural phenomenon that the consumers are always curious while buying some new products and services. The expectations and satisfactions of the consumers are such factors as often work as a driving force behind some innovation. Any novel product or service has the ability to grab consumer attention. Trump has gotten to the top of his game today not by following his competitors and going with the flow, but by daring to do things differently. "Sometimes it pays to be a little wild," he says. When other developers were lowering their prices during the real estate slump, Trump was raising his. When others were focused on building medium-income housing, Trump was designing million dollar condominiums. And, when others were losing faith in the market's comeback, Trump saw only possibilities.

Anything that Trump touches seems to take on a mystical aura. This is because Trump sells fantasies and dreams and things that most people don't dare to imagine. "We took our strengths and promoted them to the skies," Trump says of Trump Tower. "From day one, we set out to sell Trump Tower not just as a beautiful building in a great location but as an event." Indeed, Trump's 'events' are beyond what most will ever attend in their lifetime. "It is all a big physiological game" say Trump.

2. Branding: Mostly, social status of some person is gauged through its preferred brand and that is the reason that people want to have branded goods for good quality as well as social prestige. The Trump name has become strongly associated with real estate development, and Trump has done an excellent job promoting the idea that he owns properties around the world. That's not untrue, but many of the grand developments that bear his name aren't actually his. Properties like Trump World, in Seoul, have licensed his name but aren't owned by him. He gets a fee for lending out his name, makes sure there's quality control and gets great marketing out of having another big Trump-branded property in the marketplace.

3. Perception: "If you want to sell a car and you spend five dollars to wash and polish it and then apply a little extra elbow grease, suddenly you find you can charge an extra four hundred dollars," says Trump, "and get it." Trump had an ability to make people see things the way he wanted them to and knowing this, used it to his advantage in making his multi-million dollar business deals. "When I build something for somebody, I always add $50 million or $60 million onto the price," he says. "My guys come in, they say it's going to cost $75 million. I say it's going to cost $125 million, and I build it for $100 million. Basically, I did a lousy job. But they think I did a great job."