New Delhi - Bharti Airtel, a leading global telecommunications company with operations in 19 countries across Asia and Africa, last week announced a new organization structure for its operations in India and South Asia.
The new structure, which will be effective starting August 1, 2011, is aimed at driving greater business and functional synergies, providing a common interface to customers, and creating a de-layered and more agile organization.
In addition, the new structure will provide more meaningful, empowered roles and enhance employee engagement, the company said.
The transformed organisation structure will have two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments.
Bharti Airtel’s B2C business unit will comprehensively service the retail consumers, homes and small offices, by combining the erstwhile business units - Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising etc). The B2C organization will consist of Consumer Business and Market Operations.
The Consumer Business group will lead the overall B2C strategy and will focus on customer experience, product and service innovation (including data, VAS, new products/services), and build an ecosystem around the B2C services. K Srinivas will lead this vertical as the President, Consumer Business, the company said.
The North, East & Bangladesh operations will be headed by Ajai Puri; South & Sri Lanka operations will be headed by Vineet Taneja; and operations in the West will be headed by Raghunath Mandava (along with National Distribution portfolio).
In their new roles K Srinivas, Ajai Puri, Raghunath Mandava and Vineet Taneja, along with Drew Kelton, will report to Sanjay Kapoor, CEO – India & South Asia.