Business Times

Textured Jersey to promote new applications for knitted fabric

A creative and colourful initiative that employs the fashion catwalk to highlight the untapped potential of knitted fabric will be unveiled by Textured Jersey, Sri Lanka’s pre-eminent producer of value-added knitted fabric, at the third edition of the Sri Lanka Design Festival (SLDF).

Picture shows final year students of the Academy of Design who are designing Textured Jersey’s evening wear collection

In a first-of-its-kind initiative, Textured Jersey, the official Fabric Partner of the 2011 Festival, will present a ‘glamorous’ facet of the knitted fabric it produces, the use of which is largely limited to the production of intimate apparel by the company’s international customers, the company announced this week.

Elegant evening wear specially designed by a group of final year students of the Academy of Design and produced with a range of Textured Jersey’s knitted fabric will be presented by models at three fashion shows during the festival.

The Academy jointly organises the Sri Lanka Design Festival, the country’s most prestigious annual celebration of design, craft, fashion and apparel, with the government and key industry stakeholders including the Joint Apparel Association Forum (JAAF).

Textured Jersey is a supplier for top-notch international brands of the calibre of Victoria's Secret, Marks & Spencer and Intimissimi.

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