Tea grown and ‘sipped’ the Dilmah way at the STBC
View(s):When the Sunday Times Business Club (STBC) meets on Thursday, June 28 for its monthly meeting, veteran tea industry personality and the pioneer of the single origin tea concept Merril J Fernando is expected to regale the audience with the story of tea – the Dilmah way.
Dilmah has led Sri Lanka into a new world of “Pure Ceylon Tea” building a brand that stands on the shelves of supermarkets across the world and is among the top three selling brands in many countries.
In Poland for instance, walk into any restaurant, and Dilmah tea is on the table.� Mr Fernando, who has shown the way for other Sri Lankan entrepreneurs to build their own Ceylon Tea brands, is expected to share his experiences on the industry and its future.
“Mr Fernando rarely speaks in public and the STBC is privileged to have a personality of his calibre addressing us and sharing his thoughts on entrepreneurship,” said a spokesperson for the club.
The meeting starts at 6.30pm at the Golden Pond of the Taj Samudra, the club’s host hotel, and is for members and invitees only. Etisalat is the sponsor of the club with Hameedia as the co-sponsor.
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