With Sri Lanka becoming a “break-out nation” it was an opportune moment for local companies to showcase their might through their Annual Reports to the rest of the world.As a country moving out of the ordinary, the Central Bank Governor Ajith Nivard Cabraal said local companies should expand and showcase themselves to the rest of [...]

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The Sundaytimes Sri Lanka

Sri Lanka – “break-out nation” : Cabraal

Sunimalee Dias
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NDB Chairman Hemaka Amarasuriya receiving the award. Pic by Mangala Weerasekera

With Sri Lanka becoming a “break-out nation” it was an opportune moment for local companies to showcase their might through their Annual Reports to the rest of the world.As a country moving out of the ordinary, the Central Bank Governor Ajith Nivard Cabraal said local companies should expand and showcase themselves to the rest of the world especially through their Annual Reports, as Sri Lanka is now a “break-out nation.” The governor was addressing the annual reports awards ceremony “Smart Convention” held in Colombo by Smart Media.

He pointed out that today the country was “at the point of changing gear” to establishing itself as a middle income country.
Mr. Cabraal explained that previously most perceived that the US$4000 per capita income was “unachievable.”Smart Media Chairman Dr. Vijith Kannangara addressing the gathering spoke of companies engaged in “green” related concepts where they would be in fact misleading.

He pointed out that while competing with the best in the world Sri Lankan companies have performed well.Highlighting some of their achievements, it was noted that they were able to produce Asia’s First Integrated annual report for DIMO that had become a case study in the region.

It was pointed out that this combined use of the video, print and web content was a unique style adopted by Smart Media.
The company has also looked at focusing on key facts without diluting them and observed that another client NDB had used a unique style for writing of the report itself.

The 67 awards won by Smart Media’s clients at the Vision Awards 2011 include five Platinum, 13 Gold and 11 Silver Awards. Three of Smart Media’s clients, NDB Bank ranked at 32, Hayleys at 36 and Qatar Financial Centre Regulatory Authority (QFCRA) at 43 made it to the Global Top 100, a media release said.

Audi AG of Germany took the top slot. Seven Sri Lankan companies came within the Top 50 Annual Reports of the Asia Pacific Region, of which six were Smart Media clients – namely NDB Bank, Hayleys, NSB, Commercial Bank, People’s Bank and Dimo. HNB was the other local company that made it to the top order.

Panasonic Corporation of Japan came first in this category. Two overseas clients, QFCRA and Ithmaar Bank of Bahrain, were ranked within the Top 50 of Europe, Middle East and Africa Region, a category that was totally dominated by Europe which secured 47 slots, the release also stated.




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