Banking

Built on the four pillars of integrity, performance, teamwork and accountability, Orient Finance commenced its journey in 2003, with the motto ‘to be uniquely different’. Over the course of time, the company has redefined its role, to service different customer segments with diverse financing needs.

Based on a strong tradition of being a pioneer of introducing value added innovative products in Leasing, Hire Purchase and Debt Factoring, Orient Finance has a track record of providing commendable services to scores of clients with diverse backgrounds, ranging from established professionals, entrepreneurs embarking on their first ventures and those confined to a seasonal income.

Pervaded by testimonies of relentlessly meeting and exceeding the needs of our customers, the decade long presence in the industry has set forth a strong foundation to facilitate the growth of Orient Finance. As a company that has matured along with its clients, the service offered by Orient Finance has been renowned for its excellence.

Against a backdrop of recording the highest ever profits since its inception, Orient Finance turned a new chapter by transforming itself to a finance company licensed by the Monetary Board of the Central Bank of Sri Lanka as of July 2012. The company has also obtained a listing on the Diri Savi Board of the Colombo Stock Exchange. With a network that expands throughout the nation, Orient Fiannce has strengthened its customer reach through its head office in Borella, branches in Matara, Kurunegala, Ampara, Kochchikade & Welisara and customer service centers in Gampaha, Avissawella, Galle, Kandy, Vavuniya, Kalutara and Kegalle,.

The Sunday Times, Advertising desk in conversation with senior officials of Orient Fianance explored the activities and recent developments within its core business units.

Leasing & Hire Purchase

Set up as a specialised leasing company, the Leasing and Hire Purchase unit remains to be the core business of the company. In an interview with The Sunday Times Advertising desk, Mr.Nilantha Jayanetti, AGM of the Division stated that Orient Finance is in a better footing than ever before to move forward as a forerunner in the leasing industry, alongside the changes witnessed by the company in the recent past.

Mr.Jayanetti explained that Orient Finance has already become renowned in the industry as a company offering affordable leasing facilities which caters to different needs of clients, offering cutomised service packages. “having been in the industry for nearly a decade, Orient Finance has made its forte in cutomsing products and addressing needs of hitherto underserved population subgroups”. He further elaborated that Orient Finance has expanded its customer base by not limiting its products to corporate executives and those who draw a periodic salary. He backed this statement tabling a recent project in the Nothern Province, where Orient Finance reached out to farmers in the area with a view to modernise the farming community, enabling access to state of the art agricultural machinery.

He further added that this project contributed to pioneering products backed by seasonal payment schemes. Not limiting itself to traditional leasing products which include vehicles and equipment, Orient Finance has ventured into providing medicinal analytical equipment, alongside construction equipment utilizing the recent expansion in the construction industry. Offering full leasing facilities for unregistered vehicles, and upto 90% leasing facilities for registered vehicles, Oreint Finance is constantly on the lookout for better ways to service its esteemed clientale.

Emphasizing Orient Finance PLC’s commitment to serve the SME sector, Mr.Jayanetti said that empowering the self employed has always been a core focus area for the company. “in affiliation with the Self Employees Association of Sri Lanka, we have embarked on a project to attend to the needs of entrepreneurs, as the financing arm of the Association”.
Orient Riya Pola, which creates a market place for buyers and sellers of second hand vehicles to meet, is another successful venture facilitated by Orient Finance as the financing partner. A regular feature on every Saturday and Sunday at the Welisara branch of Orient Finance , this effort too has been acclaimed by both clients and industry players alike for its concept and convenience it offers.

The superior service offered by Orient Finance extends to a wide range of products and the company constantly strives to upgrade its services by providing a fast processing speed, ability for customers to pay the monthly installment through any bank in the country and building partnerships with vehicle dealers and agencies to offer customers unmatched benefits. With the assistance of Orient’s efficient and supportive sales personnel, a customer will be able to drive away in the vehicle of his choice with minimum documentation and importantly within 8 working hours.

Micro Leasing

Rising up to the need of the hour to cater to the growing ‘micro segment’ in the economy, Orient Finance has dedicated a full team of marketing personnel to offer leasing solutions to this segment which is made up of buyers of Motorcycles and three wheelers. In keeping line with Orient Finance’s common strategy of offering personalized services to best suit client’s needs, the Micro Leasing segment deploys the entire branch network of the company to service their clientele.

Talking to the Sunday Times, Advertising desk Mr.Susantha Caldera, AGM Micro Leasing said that the product they have in offer takes the form of conventional ‘door-step service’, which goes to where the client is. Elaborating on this, he added “with our representatives just a call away from any motorcycle or three wheel dealer, our commitment is to make sure that the customers who walks in to a dealer shop, will drive or ride away, not walk back”. He further added “Minimum documentation, one hour service, monthly rentals to fit your earnings, longer payment periods are but some of the benefits we offer to our customers. In addition, the special scheme we have devised for state sector employees, characterized by a lower initial down payment has proved to be a great success, which is gaining rapid popularity amongst the customers”

Factoring

One of the specialised companies which offer factoring facilities in the industry, the division was established to provide financing for working capital requirements, with a special focus on Small and Medium Enterprises. Mr. Lohika Fonseka, the AGM of the division stated that the extra added services attached to the factoring products, places Orient’s services on par, if not well above the industry offerings. “our factoring services focus on offering flexibility to our customers, whilst servicing clients within a minimum service time. Sales ledger administration, cheque discounting, collection of receivables and facilitating on demand reports to clients make our product offer comprehensive. We strive to find new solutions, customized to cater to individual requirements”. Orient Finance is in the process of taking this concept beyond the main commercial cities of the country, making use of its full branch network.”

Fixed Deposit

The Fixed Deposit division is the latest addition to the product portfolio of Orient Finance. The division was inaugurated, subsequent to being registered as a Finance company. Commenting on the Division’s activities, Mrs. Geethika Wickremasinghe, the AGM of the Division stated that whilst the Fixed Deposit products offered by Orient provide very competitive interest rates, sub products within the category has been devised to match life styles of different people, such as Senior Citizens and Corporate Executives. Personalised service and competitive rates are amongst the Key Selling Points of Orient Fixed Deposit.
The journey which began in 2003 has thus prospered and expanded to service different segments in the society, and as a revitalized entity, Orient Finance looks on with confidence to deliver value to all its stakeholders.

Follow @timesonlinelk

comments powered by Disqus

Nations Trust Bank-American Express Cards among the best

Nations Trust Bank takes 365 – day banking to Trincomalee

Asian Alliance Insurance – 11th Annual Sales Convention “Performance Highway”

“In today’s operating environment SMEs need much more than money” says DFCC Bank

NDB’s SME workshops empower entreprenuers across the country

Abans Finance to strengthen its public deposit base to enhance investments in lending operations

Prime Grameen ties up with OpenArc for Micro Finance Software Solution

HNB – Many People – One Bank