A survey of more than 300 CEOs, CFOs and HR Directors conducted by CIMA and AICPA showed that over two fifths (43%) of respondents partially attributed the failure of their firms to achieve key financial targets to ineffective people management, whilst almost the same proportion (40%) say it has reduced their company’s ability to innovate. [...]

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A survey of more than 300 CEOs, CFOs and HR Directors conducted by CIMA and AICPA showed that over two fifths (43%) of respondents partially attributed the failure of their firms to achieve key financial targets to ineffective people management, whilst almost the same proportion (40%) say it has reduced their company’s ability to innovate.

Revealing the findings of the CGMA report, ‘Talent pipeline draining growth: Connecting human capital to the growth agenda’, at the keynote address CIMA Management Accountants’ Conference 2012, Emma Cunis, Executive Director – CIMA, will discuss the significant disagreement at the senior management level about who should be responsible for addressing this problem and how best to resolve it.

Charles Tilley FCMA, CGMA, Chief Executive, CIMA, said:‘It is vital that organisations embed a robust human capital strategy within the wider business plan and develop appropriate metrics and KPIs that are subject to the same level of scrutiny as financial data. In order to do this, business leaders need to receive the right information which can be translated into actionable insight. This is pivotal to effective decision-making and there must be clarity on responsibility, accountability and ownership for the talent within all our businesses. CGMAs have the ability to unite financial facts and non-financial information to provide this insight from a position of independence and objectivity. They can help organisations to create closer collaboration at the executive and operational levels – especially between finance and HR.’

Held on 24 September, ‘Reboot your business beyond financials’, will share the insights uncovered by the report, and provide the Sri Lankan business community with the tools with which to embed human capital strategy within the wider overall business strategy, and develop relevant human capital metrics and KPIs aligned to support and implement the business’ wider strategy.

Ms Cunis will also deliberate on the findings of the CGMA reports, ‘Rebooting business: Valuing the human dimension’ and ‘Improving decision making in organizations: unlocking business intelligence’, shedding much-needed light on the contribution of the human dimension to corporate success.

Emma Cunis, Executive Director Global Corporate Relations, Chartered Institute of Management Accountants (CIMA) is a member of the senior management team and leads CIMA’s strategy to partner with global organisations to recruit, develop and retain quality talent that helps to drive sustainable business success through the application of management accountancy tools and techniques.

Previously, as Sponsorship Sales Director Americas at the Economist Intelligence Unit (EIU), part of The Economist Group, Emma was based in New York and worked with global clients to develop integrated thought-leadership led research, web and event programmes to drive competitive advantage. Emma also worked for Economist Conferences in London as Business Development Executive, EMEA.
Emma started her career as Regional Account Manager progressing to Regional Account Director at McCann-Erickson in Hong Kong then moved to Jack Morton Worldwide (both part of the Interpublic Group) and Euro-Events as Executive Director.
Also addressing the conference are Aubrey Joachim, Principal Consultant – Leading edge change; Alois Hofbauer, Managing Director – Nestle Lanka PLC; Ravi Edirisinghe, Vice President – Freight Links International (Pvt) Ltd; Professor Danture Wickramasinghe, Chair in Management Accounting – University of Glasgow; Deepanie Perera, CEO – Target Resource (Pvt) Ltd; and D Swaminathan, CEO/Managing Director – Infosys BPO, India.

These renowned industry experts and academics will enlighten participants on the importance of non-financial areas of business to creating and sustaining success and how the organisation can be structured to ensure the alignment of human capital to business strategy.

To learn more, participate in the CIMA Management Accountants’ Conference on 24 September from 8.30am to 5pm at Hotel Galadari.
The silver sponsor for this event is Wisdom Business Academy. ETV is the electronic media partner and LBR and LBO are digital media partners. The print media partner is Wijeya Newspapers Ltd.




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