‘Planet Fashion’, Sri Lanka’s only multi-branded shop for men conceived by Sri Lanka’s leading menswear specialist Hameedia opened at Colombo’s much-hyped Race Course Promenade last week.

Minister of Economic Development Basil Rajapaksa and Defence Secretary Gotabaya Rakjapaksa did the honours when the mall was ceremonially opened to the public on Saturday. Joining Hameedia in this venture is Madura Fashion and Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector.

Hameedia Managing Director Fouzul Hameed, in a media statement, said, “We thank the government for its far-sighted initiative in transforming the Old Race Course into a 21st century shopping arcade.

Planet Fashion brings the world’s leading men’s clothing brands under one roof and is proud to open its doors at the Race Course Promenade. With this, and the Old Dutch Hospital in Colombo Fort, Sri Lanka now joins other world capitals who’ve transformed old heritage buildings into modern leisure and lifestyle centres”.

Among the world’s top-end brands on the shelves at Planet Fashion are names such as Louis Philippe, Van Heusen, Allen Solly, Peter England. Added to this is also Hameedia’s very own home grown Sri Lankan brand ‘Le Bond’, in addition to which are wide range of products from shirts, trousers, suits to accessories.

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