MAS brand- amanté, unveiled in Sri Lanka
View(s):amanté, Sri Lanka’s first brand of world-class intimate wear was unveiled in Sri Lanka this week.
Gracing the Sri Lankan market for the first time after a ground breaking launch in India in October 2007, amanté offers Sri Lankan women access to international-standard intimate wear, customized to suit the unique contours and preferences of the South Asian woman, the manufacturer, a subsidiary of MAS Holdings, South Asia’s largest intimate apparel exporter and manufacturer, said.
“We focused greatly on the preference of Sri Lankan women, and manufactured products in accordance with their requirements in mind. The bottom line is, she ultimately makes the decision for herself as to which lingerie brand makes her look good, fits well, and is available at the right price”, states Ajay Amalean, Director of MAS Holdings and amanté. “That is exactly what amanté is here to offer, adding to it some world-class fashion and panache.”
The company plans to launch an exclusive amanté outlet in the near future.
Follow @timesonlinelk
Related Posts:
Sri Lanka: From tailor-shop to own brandsThe launch of a local brand of clothing is not much to talk about particularly when there are many other ...
Expolanka Freight rebrands global identity as EFLExpolanka Freight Ltd (EFL) this week unveiled its new identity, consolidating its position as a key global freight forwarder, “taking ...
India’s Hero MotoCorp steps into international market from Sri LankaIndia's largest two-wheeler maker Hero MotoCorp has stepped into the international market under its newly incorporated brand identity by launching ...
Quantum launches NordicTrack – Anarkali to be Brand AmbassadorQuantum, a well-known name for fitness products has been dominating the market in Sri Lanka for more than a decade, ...
Munchee – Asia’s Best Employer Brand for the second timeMunchee, the flagship brand of the Ceylon Biscuits Ltd, won the Asia's Best Employer Brand Award at the CMO Asia's ...