The Sri Lanka Institute of Marketing (SLIM) has just completed a fruitful second intake of the Post-Graduate Diploma in Marketing (PGDip) course, after a successful re-launch campaign where the relevant syllabuses, text books, subjects have been revised to outfit the current industry requirements in shaping a true GLOCAL marketer. The Post-Graduate Diploma in Marketing is [...]

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SLIM Postgraduate Diploma programme moves forward

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The Sri Lanka Institute of Marketing (SLIM) has just completed a fruitful second intake of the Post-Graduate Diploma in Marketing (PGDip) course, after a successful re-launch campaign where the relevant syllabuses, text books, subjects have been revised to outfit the current industry requirements in shaping a true GLOCAL marketer.

The Post-Graduate Diploma in Marketing is a unique programme of study which offers prospective students and practitioners of marketing an opportunity to learn and apply sound theoretical concepts to their day to day business scenarios. It is a 24-month part time programme which will give students marketing competencies from operational level to synthesis level. At this level, the students are expected to apply subject knowledge and technical skills obtained throughout the entire course of study and further fuse through research and analysis for strategic decision making in the existing business and marketing framework.

According to SLIM President Tilan Wijeyesekera, the course has grown tremendously gaining acceptance and popularity from potential marketers and also the educational and business community of Sri Lanka.

The course has been structured covering different levels. At operational level, there are five course units covering the programme – Discovering Marketing Essentials, Exploring Consumer Behaviour, Economic and Legal Impact, and Developing Effective Communications. These concepts are further elaborated through an Individual Integrated assignment which cover literature reviews, desk-research and field studies.

At managerial level, the students are provided with a detailed understanding about the marketer’s tools. Detailed insights into Synergizing Marketing Communications, Finance for Effective Marketing, Managing Sales & Distribution, and Driving Brands for Results are taught, together with the application of theory into practical circumstances through field and other assignments.

The strategic level concepts are provided through the subjects of Advanced Management Competencies, Strategic Marketing for Sustainability, Managing Global Dynamics and Strategic Marketing Planning.

At synthesis level, students are expected to apply subject knowledge and technical skills obtained throughout the entire course of study and further consolidated through Research for Strategic Decision subject to analyze and research on the prevailing business and marketing environment.

Marketers who are currently following the course are full of praise for what they have gained so far. Vajira Jayawardena, a Public Relations Officer in a reputed Telecom Company felt the need of sharpening his marketing skills and selected SLIM PGDip. “I am still in stage 1 but I feel that I have gained confidence in handling marketing meetings with clients and other parties , submitting reports on marketing activities in a more systematic manner thanks to SLIM PGDip” he says.

Manjula Wattarantenna now in Stage 2 is happy that SLIM has revised the course material making the content up to date and providing good classroom and library facilities. “The overall facilities are really good”, he says.”The new syllabus will elevate us to a new level in our professional career. The presentations, assignments will undoubtedly give us experience and background knowledge when we do an MBA after PGDip.”

A Stage 3 student, Suran De Silva has already completed his research and is about to end the course. “Look back I was nowhere two years back. Now I have found a new job, at a reputed Insurance Company, I can conduct presentations to my clients confidently with the marketing knowledge I gained. More than anything, I have got a fine panel of lecturers who are practicing marketers who can share their life experiences with us and inspire us,” he adds.

Sri Lanka Institute of Marketing (SLIM) founded in 1970 (then called Ceylon Institute of Marketing) with the view to harness the available skills in Marketing for the growth and development of the profession, was subsequently incorporated by Act no 41 of 1980 of the Parliament of the Democratic Socialist Republic of Sri Lanka. SLIM is a Member of the Asia Marketing Federation (AMF) and the World Marketing Association (WMA).




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