Snapshot of WTM Global Trends Report 2012
Indian tourists have become more attracted to the Middle East as visitors with more disposable incomes and affluence from the subcontinent surge due to the increased interest to buy gold. Low –cost flights have opened up travel opportunities and Indians are lured to these destinations due to the high quality gold with intricate designs found to be more appealing to these Asian tourists.
WTM (World Travel Mart) survey has found that the global potential value of the lesbian, gay, bisexual and transgender (LGBT) leisure travel market is set to reach a record US$181 billion in 2013. The USA market tops the league at $52.3 billion, followed by Brazil ($22.9 billion) and Japan ($18.5 billion). Europe is a more important LGBT market than the USA with the total value of the eight most important markets in Europe being significantly larger than the US market ($58.3 billion) and Latin America’s most important three markets account for an additional $36.0 billion.
Nigeria’s massive film industry, dubbed Nollywood, is a rising star in Africa’s tourism industry, according to the WTM Global Trends Report 2012. Based in Lagos, Nollywood is the world’s second largest film industry in volume terms, after India’s Bollywood and ahead of Hollywood in the US, with more than 2,000 films produced annually.
Television viewers will be able to book holidays featured in shows they’ve just watched, thanks to the rise of smart TVs. Online purchasing from smart TVs is expected to become widespread, says the report, as more consumers buy web-enabled sets – and travel companies tap into the vast marketing opportunities.
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