The Market Research Society of Sri Lanka (MRSSL) was launched on November 6 with the co-operation of the leading market research agencies in the country. The inauguration was graced by the distinguished patrons of the Society, Director/Consultant, Eardley Perera; Director of the Postgraduate Institute of Management, Prof. Uditha Liyanage; Board Director of Lanka Market Research [...]

Feeds Editorials Times Online

The Sundaytimes Sri Lanka

Market Research Society launched in Sri Lanka

View(s):

The Market Research Society of Sri Lanka (MRSSL) was launched on November 6 with the co-operation of the leading market research agencies in the country.

The inauguration was graced by the distinguished patrons of the Society, Director/Consultant, Eardley Perera; Director of the Postgraduate Institute of Management, Prof. Uditha Liyanage; Board Director of Lanka Market Research Bureau Ltd – Tissa de Alwis, and Senior Consultant – Nihal de Silva.

MRSSL President Ravi Bamunusinghe, Managing Director of Research Consultancy Bureau, emphasized that MRSSL is a national body that intended to give value to the industry by setting standards on the one hand and being a partner of information in national policy planning on the other. “Hence the Society will play a role in the development of socio-cultural and economic aspects for a better Sri Lanka,” he was quoted as saying in a media release issued by the MRSSL.

He said market research professionals have sharpened their skills and contributed immensely to the industry in many ways. “ MRSSL is an amalgamation of such contributors to showcase their performance with a view to bring pride to the industry and reassure current users of market research, build confidence among potential users and those in the marketing community who wished to choose it as a career,” he said.

Standing from left- Neel De Silva (CEO-SRL), Shaheen Cader (MD -Nielsen), Ms Himalee Madurasinghe (CEO-LMRB), Ms Roshani Fernando (COO -Quantum), Ravi Bamunusinghe (MD-RCB) and Kiran H.N (Country Manager -TNS). Seated from left - Tissa De Alwis (Board Director of LMRB), Prof. Uditha Liyanage (Director of Postgraduate Institute of Management -PIM), Eardley Perera (Director/Consultant) and Nihal De Silva (Senior Consultant).

MRSSL committee members also shared their views with regard to establishing a MRS within the industry. Country Manager of TNS Lanka, Kiran H.N., said one of the key challenges is lack of awareness amongst businesses, who don’t know where and how research could be used for their business decisions, and hence don’t know what ‘they’ are missing out. “We need respected advocates of the industry and businesses that are currently doing research with us to be evangelists for the Society who could help to create awareness and appreciation for market research.”

Managing Director of Nielsen Sri Lanka, Mr. Shaheen Cader, agreed saying that the society intends to make market research an enticing inspirational profession.

Society Secretary Ms. Himalee Madurasinghe, Chief Executive of LMRB, noted that with the increase of practitioners and users, there is a need for guidelines and controls to maintain quality standards in the industry which will benefit all stakeholders while Ms. Roshani Fernando, COO of Quantum Consumer Solutions and MRSSL Treasurer believed that the market research frontier though at a development level, is essential since research is a tool that many are not aware of.

Among the patrons, Mr de Alwis noted that market research has been around for a long time but this is the first time a set of dedicated professionals made this happen while Mr Perera believed the Society should have a system to attract research as a career option by showing the potential to succeed and be recognized in this area.

The association could be reached at email: info@mrssl.org




Share This Post

DeliciousDiggGoogleStumbleuponRedditTechnoratiYahooBloggerMyspace
comments powered by Disqus

Advertising Rates

Please contact the advertising office on 011 - 2479521 for the advertising rates.