MA Contemporary Marketing from University of West London
View(s):A new Business specialization offered at ANC School of Postgraduate Education
ANC Education is the premier higher education provider in Sri Lanka with a vision to be the first choice of education in Sri Lanka. Over the last decade ANC Education has become the largest private education conglomerate in Sri Lanka providing education opportunities from kindergarten to postgraduate level. ANC Education is driven with a mission of molding successful futures by delivering international quality education to develop knowledgeable professionals capable of creating and exploiting global market opportunities.
ANC School of Postgraduate Education aspires to offer the largest portfolio of British postgraduate awards in Sri Lanka with the aim of providing industry relevant academic qualifications in a cost effective and flexible mode. ANC School of Postgraduate Education was launched in 2012, in collaboration with University of West London, UK (UWL) to offer master’s programmes in Law, Business, Hospitality Management and Psychology to Sri Lankans to ensure knowledge enhancement and career development in their chosen professions.
The University of West London (UWL) is prestigiously known as the “Best Modern University in London” (Guardian University 2012 and 2013 million+ university category) with several No 1 rankings in its name including No 1 for Graduate Employment Rate (Times Higher Education Guide).) The University consists of an impressive student base both in London and outside. UWL master’s programmes are seen as a gateway for professionals to achieve career advancements in today’s competitive world where internationally recognized postgraduate qualifications are deemed essential to succeed in one’s career. The Business Master’s programmes offered by the University Of West London are;
MBA (General)
MA Contemporary Marketing
MSc International Business Management
MSc Project Management
MSc Finance and Accounting
Marketing plays a significant role in any organization and effective marketing provides the organization the much needed competitive edge. Marketing trends have been rapidly evolving over the last few decades and the role of the marketer has expanded with the significant change in technology and consumer behavior. It is vital for the modern marketer to identify changes in the business environment and the facets of contemporary marketing. MA Contemporary Marketing programme offers an opportunity to acquire knowledge on essentials of business to business and business to consumer marketing. The objective of this programme is to develop intellectual skills at Masters level, including the ability to acquire and manage information, communicate clearly in various media, analyse complex marketing and other strategic issues, think critically and work with alternative national and international perspectives to produce effective marketing strategies, decisions and actions.
The master’s of business programmes that are being offered by ANC Education will be focused on advancing knowledge by introducing study methods that deviate from theory based education and capture more practical elements. The general curriculum of the MBA MSc and MA programmes will precisely cover what is offered by the University of West London with a percentage of the coursework being taught by professors from London. Classes will be conducted on weekend schedules for the convenience of the students.
The 8- 12 months course duration enables students to gain a rigorous learning experience and to enhance their capacity in managing work, life and learning. All the master’s programmes are offered at Rs 590,000 + the Dissertation Fee. Monthly payment plans (8-12 months) and student loan facilities are at hand for students who opt for the best postgraduate education at a reasonable cost. Further information on the programmes can be obtained on 0777449966.
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