Four years later, Airtel has revolutionised the telecom market
View(s):Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, has completed four years of operations in Sri Lanka with an expanded footprint and a growing suite of seamless voice and data services facilitated by an upgraded network.
The company which entered Sri Lanka on 12 January 2009, has transformed Sri Lanka’s telecom landscape by introducing best practices acquired from being the world’s fourth largest telecom operator, according to a company statemenr.
With an investment of over $325 million in its Sri Lanka operations, Airtel Lanka says it will continue to further strengthen its market position by offering products and services that are innovative, affordable and relevant for customers in Sri Lanka.
Suren Goonewardene, Chief Executive Officer/Managing Director, Bharti Airtel Lanka, speaking on the occasion, said, “Despite intense competition, the organization has grown tremendously, resulting in over 40,000 touch points established across the island striving to satisfy the needs of all users within the Sri Lankan community. Our IDD, Data and Roaming strategies have been very effective in contributing towards the positive growth of Airtel Lanka.”
The company said 2012 was a significant year marking the completion of an extensive exercise to enhance its coverage across the island. By December 2012, Airtel Lanka announced the achievement of reliable islandwide coverage provided by 1600 towers coverng all 25 districts. Of these, over 650 towers offer 3G services to each region. The modern network architecture and infrastructure translates into a smoother experience for customers by supporting back end systems on both the pre-paid and post-paid platforms.
The latest and fifth entrant to Sri Lanka’s telecom landscape, Airtel Lanka says it has “clearly emerged” as the fastest growing network; its impact on the market included the introduction of several innovative services, such as the lowest rates for voice services, per second billing, the lowest IDD rates, the lowest international voice and data roaming rates and the concept of no hidden costs.
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