German tourists love Sri Lanka, says German ambassador
View(s):The importance of Sri Lanka as an important tourist destination for Germany, was recently stressed by Dr. Juergen Morhard, German Ambassador in Sri Lanka.
Speaking at the Hotels Association of Sri Lanka (THASL) Interactive Evening session for its members in Colombo, he said German tourists have always enjoyed travelling to Sri Lanka and remain loyal to this country as they share a special love for sun, culture and adventure.
During the interactive speech, the ambassador focused on the insights of a typical German traveler and stated that, “an average of 30 million people travel out of Germany from which 5 per cent travel to Asia.”
The forum was also informed on how Sri Lanka can capitalize in attracting German tourists; via, the ayurvedic treatments, history, culture, exotic locations (beaches and mountains), culinary experience, wild life and bio-diversity. Furthermore, the ambassador emphasized that Sri Lanka should focus more on promotion and refined marketing strategies that will create demand and boost tourism, according to a media release issued by the Ceylon Chamber of Commerce.
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