Launch of new Mega Lifesciences skincare product Pynocare
View(s):Mega Lifesciences, launched Pynocare, recently to the local market. “It is the only oral solution to successfully treat dark spots, pigmentation and uneven skin tone in Sri Lanka and so far has been successfully marketed in the Philippines, Singapore, Malaysia, Thailand and Cambodia,” said Praveen Viswakumaran, Country Manager, Mega Lifesciences, Sri Lanka,.
The Pynocare launch was attended by celebrities and professionals in the beauty industry, including hair dresser and beautician Ramani Fernando, Yolanda Aluvihare Holms who has taken local fashion to the international markets, Sri Lankan Airlines Medical Officer Dr, Anoma Jayasinghe, consultant Dermatologist, Dr. Nayana Perera, Trinity College London’s Sri Lankan representative Ramola Sivasundaram and many others.
“Dark spots, pigmentation and uneven skin tone are common afflictions suffered by women in their thirties and above. If left untreated, it can even cause severe damage to the skin. Brown skinned women like Asians and Latinos are more likely to be afflicted than their fair-skinned European cousins, leaving them with brown and grey-brown patches on their skin,” said Dr Nayana Perera, who also addressed the gathering.
Ruchira Welipitiya, Brand Manager, Pynocare, went on to say that unlike freckles which are genetic, pigmentation is entirely acquired, in that it is caused by environmental factors. Thus, it is treatable.
“Available treatments however focus on the external – chemical therapies like topical de-pigmenting agents (creams and lotions that block melanin production) and chemical peels, or expensive mechanical means such as micro-dermabrasion and laser treatment, which are often accompanied by side effects such as irritation, peeling and photo sensitivity (sensitive to light). Pynocare combats pigmentation in an easy, safe and effective manner and is an oral solution that treats pigmentation internally, at the root level,” she said.
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