Niche CC joins hands with GO Communications Group
View(s):GO Communications Group, which maintains a strong regional presence as one of the biggest independent PR networks in Asia, has announced a partnership with Sri Lanka’s Niche Corporate Communications.
Niche said Michael de Kretser CEO of GO Communications Group who was in Sri Lanka for the launch of the partnership, is recognized as a highly respected PR professional throughout the region. “From the Singapore Girl legacy to the lush tropical flavor of Malaysia’s famous water park the Sunway Lagoon, Michael has created some of the best- known PR campaigns in Asia,” the local PR firm, founded by Nayomini Ratnayake Weerasooriya, said.
Accompanying him in Colombo is the Chairman of GO Communications Group, Bob Chua. “There’s so much potential for Sri Lankan companies in terms of doing world class PR,” said Mr de Krestser.
“It’s a two way approach – on one hand, there’s so much that can be done to enhance the image building exercises for organizations here at home. On the other, we could take those organizations to a worldwide audience via a unique PR platform.”
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