Banking
Orient Finance endevours to swell its fixed deposit base offering incentives
View(s):With a ten year track record of commendable financial services to the country , Orient Finance PLC offer innovative fixed deposit products to customers, a top official of the company said.
The company is promoting short term and long term fixed deposits of one month to sixty months maturity periods winning the confidence of depositors, said Mrs. Geethika Wickremasinghe, the AGM of the Fixed Deposit Division in an interview with Sunday Times.
The Fixed Deposit division is the latest addition to the product portfolio of Orient Finance with the acquiring of the license as a finance company on 25 June 2012 under the Finance Business Act No.42 of 2011, subsequent to which the company was renamed as Orient Finance PLC.
While transforming itself from a specialised leasing company to a finance company, Orient Finance is now focusing on expanding the deposit taking ,Leasing, Hire Purchase, Pawning and Debt Factoring businesses, she said.
The company also debuted in the Colombo Stock Exchange as a public limited company as of 7 June 2012 opening its doors to public shareholders, she said.
Mrs. Wickremasinghe noted that “whilst the Fixed Deposit products offered by Orient Finance provide very competitive interest rates, sub products within the category has been devised to match life styles of different people, such as Ladies, Senior Citizens, Corporate Executives and the ordinary savers. Differentiated products, competitive interest rates coupled with personalized service are amongst the Key Selling Points of Orient Fixed Deposit”.
The company also makes seasonal offers providing many incentives for its depositors under Orient Garusaru for elders, Pro Saver for professionals, Yuwathi for ladies and Orient Saver for the ordinary saver.
Apart from this the company has introduced a new year deposit product where the interest payment for the whole year is paid upfront to meet the new year expenses,as a new year bonanza she disclosed.
Orient Fiannce has strengthened its customer service through its head office in Borella, branches in Galle, Matara, Kurunegala, Ampara, Kochchikade, Welisara, Gampaha, Anuradhapura and Kalutara and customer service centers in Avissawella, Vavuniya, Batticaloa, Kegalle and Kilinochchi, she added. By operating through these seventeen service points, the Company is planning to expedite its customer centric approach, and offer convenience in transactions for both existing and new customers
The journey which began in 2003 has thus prospered and expanded to service different segments in the society, and as a revitalized entity, Orient Finance looks on with confidence to deliver value to all its stakeholders, Mrs Wickremasinghe said. As the company approaches the completion of ten years, many activities have been planned to commemorate the decade of service excellence in April 2013.
The superior service offered by Orient Finance extends to a wide range of products and the company constantly strives to upgrade its services by providing more benefits for customers and introducing new products to suite their needs, she added.
| whilst the Fixed Deposit products offered by Orient Finance provide very competitive interest rates, sub products within the category has been devised to match life styles of different people, such as Ladies, Senior Citizens, Corporate Executives and the ordinary savers. Differentiated products, competitive interest rates coupled with personalized service are amongst the Key Selling Points of Orient Fixed Deposit |
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