Strategic Marketing driving Sri Lankan Businesses
View(s):Do marketers understand business? Marketers need to earn their respect in the boardroom and identify gaps in boardroom skills and competencies. The modern marketer may need to master the skill of measuring marketing more effectively and be metric, dashboard or ratio oriented in an attempt to move away from being a mere creative genius and progress to being accountable, responsible marketers. “Marketing finance” is a new term coined to bridge this divide.
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| Amar. A. Gunasekara
Business Development Manager, Wijaya Newspapers Ltd |
Jimmy Deen
Director Real Radio, Real Entertainment (Pvt) Ltd |
A handful of marketers gauge the financial impact of their marketing strategies and are not familiar with analytics, predictive and measurement tools such as the balance score card, decision trees, predictive modelling (multiple regression analysis), time series analysis, scenario planning, hypothesis testing and marketing ratio’s such as ROMI (the Return On Marketing Investment). They prefer to choose power point rather than excel to present a business case and fail to effectively project their creative ideas into commercial business opportunities.
Strategy College of Business who are the current market leaders for the Professional Post Graduate Diploma from the Chartered Institute of Marketing (CIM) UK are now offering yet another internationally renowned strategic Marketing Qualification.
The Executive MSc in Strategic Marketing is designed to promote marketing as a Strategic business function, and is available to students at a duration of a year. It compromises 6 modules plus a dissertation where students have the flexibility of attempting their dissertations either after all modules are completed or whilst modules are being completed. All students attempting their dissertations will have the support of a professional lecturer guiding and supporting them until completion. Subjects such as Strategic Brand Management, International Marketing, Marketing Finance, Developing Strategic Marketing plans, Strategic Management for competitive advantage and Innovation, NPD, entrepreneurship, project management and Market Research are some of the cutting edge subjects offered.
Applicants for the Executive MSc can be from both marketing as well as non Marketing backgrounds; Diploma holders; Graduates; Executives with either a Professional Qualification or Work Experience.
The Asia e University is an Asia Cooperation Dialogue initiative funded by the Government of Malaysia and is also a member of the Association of the Commonwealth Universities (ACU) and recognized by the University Grants Commission (UGC), Sri Lanka. AeU’s presence in over 25 countries along with 2100 plus students worldwide has led them to becoming an active member of many international organizations providing various educational options worldwide. Senior tutor Mr. Lewie Diasz adds, “The syllabus is tailored to mould business leaders for today’s challenges.
Strategy’s success is based mainly on their differentiating value proposition; dynamic & young lecture panel; e-Learning; vibrant & innovative teaching techniques; 1500 + students; well equipped library for referencing location & pricing.
The Executive MSc at Strategy provided me with both academic theory and practical business experience. Classes were structured in a very interactive manner allowing me to learn from; the most intelligent and innovative in the field as well as my qualified peers. The intensity and breadth of the programme prepares you for complex problem solving in the work place, high pressure situations and a practical take on day to day work. The small classroom size brought about a very personal interaction. This seemed to help me the most when completing my dissertation and has led to me graduating in Malaysia next month.
Amar.A. Gunasekara, Business Development Manager, Wijaya Newspapers Ltd
Working and studying simultaneously is not an easy task. However, I am glad I made the decision to take up the Executive MSc in Strategic Marketing. The Executive MSc was educationally stimulating and empowering at the same time. I gained specific knowledge on sharpening my organisations strategic focus as well as my career. The quality of faculty is world class and the programme is designed on today’s business practices, real world business cases and current research findings. It is by far one of the best investments I have made!
Jimmy Deen, Director Real Radio, Real Entertainment (Pvt) Ltd
The next intake for the MSc in Strategic Marketing is on the 3rd of April and for further information please call Mahendra on 0727599282 or Jackie on 0773445557.
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