Changing of the guard at Q&E MarCom
View(s):Q&E, said to be one of Sri Lanka’s foremost independent marketing communications specialists, has announced that its CEO Dilrukshi ‘Dilky’ Wijeyekoon would be resigning from the company effective May 1 that she has led for well over a decade. She will be migrating
Asiri Abhayaratne and Dilrukshi Wijeyekoon
to Australia in order to pursue fresh opportunities and new challenges, with Asiri Abhayaratne, current Brand Management Director, taking over as CEO. Mr. Abhayaratne has already begun assuming many of the day-to-day duties of steering the company, as part of a succession and leadership transition process that has been underway over the last six months.
Ms. Wijeyekoon has led an agency that has significantly expanded the scope and potential of advertising and marketing communications in Sri Lanka.
“During her tenure, Q&E has won the trust of leading brands in nearly every industry, from retail to financial services, from diversified conglomerates to apparel innovators. She is renowned for her insistence on producing quantifiable results for clients, leveraging her prior experience as Head of the Q&E’s Media Unit to spearhead innovative media buys that capture ‘eyeballs’ and maximize clients’ budgets,” a statement from the Ad and PR company said.
Mr. Abhayaratne will be taking over a profitable firm that is poised to become the most sought-after MarCom specialist in the country, the statement added. A graduate of the University of London, he has over a decade of experience in product and services development, drawn from companies as diverse as SriLankan Airlines, Dialog Axiata, LMRB, and Union Assurance.
Follow @timesonlinelk
comments powered by Disqus