DIMO introduces TATA PRIMA to Sri Lanka
View(s):Sri Lanka is moving away from conventional methods of goods transportation due to rapid developments in infrastructure, whilst companies and customers increasingly demand for faster and efficient transportation solutions.
The government’s policy of focusing on expressways, new airports and sea ports enable part of those demands to be met. The demand becomes complete, only when a cost efficient and reliable solution is found to move larger haulage, in a faster manner. TATA PRIMA is the solution to that demand, a media release issued by Diesel and Motor Engineering Plc (DIMO) said.
DIMO together with TATA Motors recently unveiled the all new TATA PRIMA to Sri Lanka.
The PRIMA was launched at a glittering event which was held at the Nelum Pokuna, Mahinda Rajapaksa Theatre, amidst a gathering of invitees, which included representatives from TATA Motor India, DIMO and key fleet owners.
More than 350 invitees witnessed the launch of the TATA PRIMA, which was made colourful and memorable using 3D Projection Technology, the release said.
3D projection is a method of mapping three-dimensional points to a two-dimensional plane, creating stunning visuals for the audience.
The new PRIMA range offers tractor-trailers and tippers and combines some of the most advanced technologies used in commercial vehicle manufacturing from around the world, the media release revealed.
TATA PRIMA opens a new chapter, introducing a new breed of commercial vehicles from TATA Motors with an amalgamation of the best technologies in the world, DIMO officials said.
Tata Motors has relied on know-how and technical expertise from across the world to develop the PRIMA range.
It’s an amalgamation of Italian cab design, Engine technology from the USA and Europe, Gearbox expertise from Germany, Chassis frame know-how from Mexico.
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