Building resilient business models in Sri Lanka: The CFO’s challenge
View(s):James Maclaurin, Group Chief Financial Officer, Axiata Group Berhad, enlightened an audience of over 80 CFO’s and senior finance
professionals at the CIMA CFO Forum that was held on 08 May 2013 at The Kingsbury, on building resilient business models in Sri Lanka, focusing on the challenges a CFO would face in this regard.
He drew insights from 4 case studies of value creation across four continents, Asia, Africa and America driven by his rich experience of over 20 years in the telecommunication industry, working in firms such as Marconi UK, Vodafone, Celtel, General Electric Co and UbiNetics. James articulated the importance of organisations not only adapting to changes in the market they operate in but also, anticipating and planning for such changes. He drew on his industry expertise and shared how a CFO could add value in terms of effectively structuring a resilient business model through financing, products, delivery channels and processes. The route to this value creation may either be through the facilitation of growth or through the mitigation and avoidance of risk.
He concluded the programme with a very comprehensive question and answer session addressing some thought provoking issues raised by a few members of the audience.
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