Shiraz Latiff speaks at the World Social Marketing Conference in Canada
View(s):The World Social Marketing Conference recently concluded at the Westin Harbor Castle, Toronto, Canada. The conference was held from 21st to 23rd April 2013, with an array of topics discussed under the theme ‘change for the better’;out of twenty seven international renowned speakers, for the first time Sri Lanka too was represented at this conference with Shiraz Latiff attending as a speaker.
Shiraz, a Chartered Marketer and a Past Regional Chair of The Chartered Institute of Marketing Sri Lanka Region, was invited to speak at the World Social Marketing Conference in Canada. The conference was organized by the Institute of Social Marketing and Strategic Social Marketing Institute and Chaired by Professor Jeff French. Professor Philip Kotler of Kellogg School of Management at North Western University delivered the Keynote Address and many leading figures from the arena of Social Marketing were part of the panel of speakers. Prof. Robert F. Lusch of University of Arizona, Dr. Brian Wansink, author of “Mindless Eating” and Professor of Marketing at Cornell University, Dr. Doug McKenzie-Mohr of McKenzie-Mohr & Associates, Ma Jun, Founding Director of Institute of Public & Environmental Affairs, China and Nancy Lee of Social Marketing Services Inc. were some of the other leading speakers at the conference.
Shiraz presented one of the keynote sessions on the topic of Applying Marketing for Social Programs: The Asian Experience. His presentation highlighted three social marketing programs in Sri Lanka on Prevention of Diabetes, Creating Awareness on Sexual Reproductive Health and Prevention of Thalassemia in Sri Lanka with the successful collaboration of institutions like the Rotary International, Sri Lanka Diabetes Association, The Thalassemia Center and the Sri Lanka Family Planning Association.
Shiraz is currently a Trustee of The Chartered Institute of Marketing UK and is the Founder/CEO of Hummingbird International, a Regional Knowledge House focused on coaching, consulting and outsourcing. He is also a Director of World Marketing Summit Group Inc. and a member of the Strategy Committee of the World Marketing Summit, which is convened annually by Professor Philip Kotler in pursuit of creating a better world through marketing.
The World Social Marketing Conference was a congregation of academics, researchers, and practitioners of Social Marketing from over 40 countries which convenes every other year. The conference aims to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in social marketing, as well as increase the efficiency and effectiveness of social marketing practice at both operational and strategic levels. Social marketing is a set of evidence and experience concepts based on marketing principles that provide a systematic approach to understanding behavior and modifying it for social good. It is a fusion of science, practical ‘know how’ and reflective practice.
Speaking about this significant milestone, Nadi Dharmasiri, Chairperson CIM Sri Lanka Region stated “on behalf of the CIM Sri Lanka Region, It is indeed an honor to acknowledge this achievement of Shiraz. His contribution to CIM and the marketing fratenity, both as Past Chair and IBT Member is outstanding and immense. Shiraz’s participation at the World Social Marketing conferencehas uplifted the image of CIM as the world’s largest professional marketing body and has brought pride not only to CIM Sri Lanka Regionbut also to Sri Lanka as a country.”
The Chartered Institute of Marketing (CIM) UK is the world’s largest professional body for marketing, represented locally by The CIM Sri Lanka Region. CIM Sri Lanka strives to continuously support and uplift Sri Lanka’s marketing profession through education and a host of training and development initiatives.
For more information, please contact CIM Sri Lanka Region:
Ms. Christine Amithapkumar, Tel: +94 11 2564860, Email: christine@cim.lk
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