Cajoling marketers and admen to use social media
View(s):The Sri Lanka Institute of Marketing (SLIM), realising that most Sri Lankan marketers are still caught up in the traditional media and are yet to realise the full potential of social media, is hosting an evening with author of business communication specalist Angelo Fernando on June 18 at the Kingsbury Hotel. This will be followed by a vibrant panel discussion on “Why Marketers and Admen Cannot lgnore Social Media” that will provoke and provide thought leadership on the new medium.
The panel discussion will be moderated by veteran marketer and admen, Nimal Gunewardena, Chairman and CEO Bates Strategic Alliance. Joining him will be corporate elites such as Himanshu Saxena President JWT, Channa Munasinghe, Head of Digital Services & Enterprise Solutions at Etisalat, Suren Kohombange CEO of Fortuna Global, Roshani Fernando COO of Quantum Research and Rohan Jayaweera Country Consultant of Google as well as the Mr. Fernando.
SLIM – Panellists
“Our objective for this year is to add value to the marketing fraternity at different spheres of the marketing discipline by introducing new concepts which would benefit the students, general public, the marketing fraternity and staff of SLIM,” said Gamika De Silva, SLIM President in a media release. “One such initiative we have taken, is to invite Angelo Fernando to come and share his valuable input on generating conversations through social media and demonstrating the importance of making the transition to social media”
Many local marketers are still reluctant to acknowledge the importance of social media, not realizing that an increasing number of consumers spend more time on social media. Sri Lankan born author Angelo Fernando, now based in the US, will talk about his brand new book ‘Chat Republic’ and why it is time for marketers and admen to consider social media.”My new book, Chat Republic is the outcome of eight years of covering the growth of digital media, and 18 years of work on the intersection of technology and society,” says Mr. Fernando on his blog.
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