Sunday Times 2
A new generation of Bollywood glam girls
Bollywood is always on a lookout for fresh faces and new talent. The burden of elevating the glam quotient of our films lies on the shoulders of the leading ladies, which makes it important for filmmakers to launch new female leads every other Friday.
Bollywood has always been a male-dominated bastion where nearing- 50 heroes constantly look for heroines half their age to keep up a youthful image.
Ex-Miss Sri Lanka Jacqueline Fernandez is banking on the exotic glamour quotient to make it in Bollywood
“The success ratio is a very important factor for new generation actresses to enter the top league. Although the business of films is dominated by the men, actresses are largely judged on the basis of their last hit. Compatibility with the lead actor is another factor that adds to a heroine’s profile besides her beauty and talent,” says trade analyst Taran Adarsh.
The current lot of top heroines – Katrina Kaif, Kareena Kapoor, Priyanka Chopra, Deepika Padukone and Vidya Balan – are gradually getting choosy. Most of them have been around for a decade or close to a decade and they know overexposure could spell doom in an industry where heroines have a short shelf life.
That is where the new hot lot comes in. Sonakshi Sinha, Parineeti Chopra, Alia Bhatt, Jacqueline Fernandes, Richa Chaddha, Nargis Fakhri and Huma Qureshi are making their way to the top. Each of these girls is trying to carve a niche with a distinct image.
It is also interesting to note that each of these actresses is trying to experiment with roles and trying out newer scripts in order to acquire a USP. For example ex-Miss Sri Lanka Jacqueline Fernandez has wholly banked on the exotic glamour quotient that made Kaif a superstar. It has worked for her so far, considering she has already done six films in four years.
Coming up for her is Sajid Nadiadwala’s Kick starring Salman Khan and Vicky Singh’s Roy opposite Ranbir Kapoor. Race 2 proved she can up the glam quotient sufficiently to steal the thunder even in a multistarrer. The fact that Salman Khan gave his nod to cast her in his next film, Kick, also works positively for her.
So far, she has been just another version of Katrina Kaif who has ruled the roost for a decade now. Jacqueline needs to give the foreign import image a twist if she wants to survive.
© Daily Mail, London
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