New Sri Lankan head for Grey group ad agency
View(s):Ad agency, the Grey Group has appointed Rachita Dutta, as its new country head for its Sri Lanka operations.
In this role, Ms. Dutta will be responsible for developing and executing strategies to expand Grey’s client base and capitalize on the business opportunities arising as a result of digital media and a shift towards the integration of media campaigns, the company said. The industry veteran brings with her close to two decades experience in account management and strategic planning and will be reporting to Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific.
Prior to Grey, Ms. Dutta led Rediffusion Y&R’s LG business out of its Delhi office and held a two-year stint as the vice president of Lowe Delhi.
“Rachita is a veteran with many years of hands-on experience in account management, brand strategy and new business acquisition. Needless to say, we are delighted to have her back,” said Mr. Singh.
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