Telcos shifting away from SMS
View(s):Telcos are increasingly shifting away from offering traditional services such as Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Voice Over Internet Protocol (VOIP) and data to subscribers, according to a statement by Sri Lankan IT company hSenid. It further added that, today, telcos function by “integrating businesses, merchants and consumers and increasing revenue, thus taking the mobile usage experience to the next level”.
Highlighting its presence at CommunicAsia 2013, hSenid recently issued a statement wherein it identified that telecom network APIs, Near Field Communications (NFC) and loyalty and rewards solutions were the platforms and solutions it was currently showcasing at this regional telecoms event, recently concluded in Singapore.
According to its statement; “Telecom Operators can enable a developer ecosystem by exposing Open API which simplifies the complexity of Telco application development as it abstracts operator back-end integrations. This will result in creating multiple Telco apps, both at individual and enterprise levels. Enterprise Patterns such as Shopping, Utilities, Ticketing and Transport are already introduced and implemented and allows a simpler mobile lifestyle. With the increased trend in apps, Telco services such as SMS, MMS, USSD, LBS and charging become significant. Thus, it becomes important to cater to that market which optimises the use of apps”.
It was also indicated that; “Through mobile payment ecosystem payments, financing and banking transactions become viable on an m-commerce system.
The introduction of NFC generates significant potential and value due to its usability, simplicity and security by enabling a ‘tap’ and ‘pay’ method.
Moreover, NFC can be used for smart advertising to build campaigns tailormade to identify and attract potential customers.
And finally; “Creating campaigns and loyalty management programmes are convincing methods of attracting new clientele. However, it also becomes important to remotely monitor usage patterns, diagnose limitations and provide an accurate campaign that enables Telcos to have a loyal customer base and improve decision making processes”.
Picture shows Rajeev Goonerathne - General Manager of Softlogic Communications, Mobile Data and Handsets; Reshan Dewapura - Chief Executive of ICTA, Duminda Ratnayaka - Director/CEO of Etisalat Lanka and Harsha Purasinghe Chief Executive Officer of Microimage at a discussion on ‘Mobile Data Revolution in Sri Lanka’.
Follow @timesonlinelk
comments powered by Disqus