Fashion Bug invests in employee development
View(s):Close to 50 staff members of Fashion Bug, one of Sri Lanka’s leading retail clothing stores with over 17 outlets islandwide, recently secured a Diploma in Sales and Marketing from the Human Resource Management Institute (HRMI).
The staffers including Branch Managers, Deputy Managers and Merchandisers received their certificates at a ceremony in Colombo, organised by the company to boost the morale of their staff and to recognise their achievement.
A company statement said Chief Guest at the event was Kishu Gomez, CEO/ Chevron Lubricants Lanka (Pvt) Ltd while the Guest of Honor was Gihan Talgodapitiya, Founder Director, HRMI.
The one year diploma course was offered to all employees who opted to do it. The investment by the company was over Rs. 2.5 million. The areas covered in the course included Customer care, Consumer Behavior, Sales Strategy, People Management, Basic Management, Supplementary knowledge in Retail Marketing, Basic Marketing and Selling. Personnel Manager, Fashion Bug, Harsha Buddhadasa said that this course would be part of Fashion Bug’s annual HRD programme and would be offered every year to whoever amongst their staff who would like to avail themselves of this offer .
The company annually spends over Rs 10 million on Employee / HR Development, as it feels that the staff is the foundation of the company and the reason for it’s success.
Fashion Bug was founded in 1994 in Bandarawela with a 7- member team, the first shop being a mere 500 square feet in Bandarawela town. The brainchild of Founders Messrs Rizal and Ashan Subian and A.C.M. Thariq, it has today evolved into a household brand with 17 outlets islandwide.
Fortunaglobal and Fashion Bug team up to deliver fashion via Android and IOS
Fortunaglobal and fashion retailer Fashion Bug have launched a first of its kind in Sri Lanka – a multichannel iPhone and android app. The multifunctional app brings the entire gamut of app development to the proverbial fashion runway, with customers being able to browse Fashion Bug catalogues which are continuously linked and updated to all their outlets island-wide.
Fortunaglobal CEO, Suren Kohombange, said: “We’re excited at the endless opportunities this app opens up for Fashion Bug. This sort of app is what users expect from a retailer’s mobile presence nowadays. The in-store crossover features and customer-appropriate feature-set also mean that Fashion Bug can genuinely interact with their customers. This seamless collaboration between lifestyle and retail experiences has presented Fortunaglobal with the ideal platform to propel the launch of this app without interfering with the existing operating structure of Fashion Bug”.
Fashion Bug Asia (Pvt) Ltd Director, Shabier Subian added “We are making strides on Facebook and Fortunagobal has partnered with us in creating the Fashion Bugmobile App just in time along with the smartphone boom here in Sri Lanka. We are the very first Fashion Retailer to launch an interactive interface like this in Sri Lanka. Currently, more than 3500 of our customers are connected with us via the app where they get daily updates on new arrivals and our promotions”.
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