CSE revisits image building exercise
View(s):The Colombo Stock Exchange (CSE) is restarting its image building exercise, which was put on hold early this year and has called for proposals by leading ad agencies for this campaign, according to sources in the advertising agency industry.
The proposals for this mega media initiative are due by the month end, and the CSE will evaluate them thereafter, they said.
“This campaign which is slated to start within a few months, aims to enhance liquidity, strengthen risk management systems and raise the awareness of investment opportunities available through the CSE,” a source told the Business Times.
The media campaign aims to address different stakeholders of CSE such as investors, local and foreign; existing potential, media, and issuers, both existing and potential, according to the source.
Grants McCann Ericsson, Bates Strategic Alliance, Phoenix, and 7th Frontier are amongst the ad agencies pitching for this job.
Amongst the initiatives educating both existing and potential local investors, bringing awareness of investing in equity and unit trusts, strengthening CSE’s position among the emerging markets with systems such as Delivery vs. Payment (DVP), risk management and upgraded Automated Trading System (ATS) are topmost.
Promoting Sri Lanka as a value proposition for foreign funds, fund managers, investors and other institutional investors, to increase the number of listings both from the private and public sector, increase the number of products available for investors to diversify their portfolios and also for as instruments available for issuers to raise capital and to showcase the CSE via media especially with assisting the investors and issuers to familiarize themselves with the mechanisms of the stock market are also aimed from this campaign.
Since the start of the fresh year, the bourse has been struggling, but valuations especially on the large cap counters remain very high, analysts said.
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