SL’s Istiqaama partners with World Marketing Summit Malaysia 2013
View(s):Local boutique Public Relations (PR) agency Istiqaama has signed on as the Supporting Communications Agency, for Sri Lanka, for the World Marketing Summit Malaysia (WMSM) 2013, according to a statement. A three-day international event, which was inaugurated in 2012 in Bangladesh, WMSM is scheduled to be held on September 28 at the Putrajaya International Convention Centre (PICC), with the added expectation that it will draw 2,500. Delegates have already registered from 5 continents.
According to the PR agency’s founder Thanzyl Thajudeen, quoted in the statement; “This will be a great platform for us to demonstrate our support toward creating a better world and will significantly transform the way we address global issues. We hope to see much enthusiasm and participation from Sri Lanka especially where marketing can play a major role in the country’s economic and social developments, and eventually contributing to the global landscape”.
The statement also commented that the “underlying premise of the WMSM2013 is that with a unified approach and a collective agreement from big industry, big FMCG and SMEs alike, the 8 Millennium Development Goals that were thought unattainable by 2015 can actually become a reality”.
Further, it was also stated; “In 2012/ 2013, the UNDP’s total expenditure to address the issues related to the MDGs amounting to US$ 4.1 million, with a percentage of that earmarked for sustainable poverty eradication measures. In comparison, the top ten companies in the world declared profits of US$ 318.9 billion. WMSM2013 is the essential forum that says come, share, learn and implement proven best-practices that drive profitability and saves 8 billion future”.
(JH)
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