Marketing Confidence as an Indicator of Business Growth
View(s):The Chartered Institute of Marketing Sri Lanka Region Successfully concludes its second Breakfast Forum for 2013
Anne Godfrey
The Chartered Institute of Marketing (CIM) Sri Lanka Region recently concluded their Breakfast Forum titled ‘Marketing Confidence as an Indicator of Business Growth’ at the Cinnamon Lakeside Colombo, with over seventy attending the forum. The Honorary President, DrRohan Fernando and The Chairperson, MsNadiDharmasiriof The Chartered Institute of Marketing Sri Lanka Region graced the occasion.
Nadi Dharmasiri
The speaker of the forum was MsAnne Godfrey theChief Executive of The Chartered Institute of Marketing, UK. MsGodfrey, MA (Hons),DipLaw, FCMI, FCIMhas held leadership roles in a diverse range of membership organizations including the Law Society; a dynamic Leader and Board Director, specializing in change management within the not for profit space.
The CIM’s Marketing Confidence Monitor run by The Chartered Institute of Marketing UK is a quarterly benchmark of marketing sentiment, comprising a trackable index score as well as in-depth analysis of the issues underlying the numbers.Launched in October 2012 and supported by Bloomberg, this important business barometer secured responses from over 1,750 UK marketers in its last quarterly survey – making it the largest and most representative study of its kind drawing input across a
Ramal Jasinghe
diverse range of industries, sizes of company and levels of seniority.The key areas of exploration are career prospects, budgets and investment, business prospects and macro-economic issues. The Marketing Confidence Monitor is conducted on a quarterly basis. During Ms Godfrey’s presentation she shared insights extracted from the year one timetable with more prominence to wave three conducted in April 2013 with a response rate of 1,754.
Thushara Ranasinghe
MsGodfrey spoke about the disruption and role of marketing. She further added the challenges for marketers: ‘to remember the hard lessons learnt during the downturn, address the disruptions to market and customer dynamics, refocus the function on fuelling growth by becoming an essential part of the ‘big’ conversations and putting the capability in place’. Speaking further on the confidence and sentiments of UK ‘Marketers career outlook is strong and improving, but questions remain over personal development and a looming skills deficit’ Concluding the presentation MsGodfrey shared insights on the influence and nature of marketing’s role in the organization and what it meant for leaders stating ‘Statistics shows that 59% of marketers report regular, structured access to their organization’s most senior team; whilst 57%of marketers agree that their CEO/senior
Amal Cabral, Ganesan Ampalavanar
management view marketing as an investment and not a cost’.
The forum concluded creating a more interactive platform with a question and answer session with the enthusiastic audience. Over seventy top corporate executives of diverse industries attended the forum.
Commenting, MsNadiDharmasiri, Chairperson of The Chartered Institute of Marketing Sri Lanka Region “The topic discussed highlighted the critical role marketers play in any business and the issues and challenges faced by Marketers in the present context.We as business leaders hold responsibility to formulate and execute timely strategies in today’s challenging environment both locally and
Eardley Perera, Roshan Kaluarachchi
globally, I am positive that all of those who attended the forum left with the anticipation and determination of engaging themselves with this leading business barometer that will explore and track the marketer’s attitudes, sentiments,outlook andmore importantly use the information to create value within their respective organizations”.
MrSujith Silva, Head of Membership Development of The Chartered Institute of Marketing Sri Lanka Region expressing his views “CIM Sri Lanka Region will continue to cater to our members with events of this nature such as the Breakfast Forum and Talking point. The topic “Marketing Confidence as an Indicator of Business Growth” is timely and I am certain that our members would have gained valuable insights on UK statistics. We thank MsAnne Godfrey, Chief Executive of CIM UK for presenting an insightful forum and also thank our members for their
Suren Rajanathan, Nimal Goonawardena
participation”.
Sri Lanka Insurance and Stafford Motor Company Private Limited, partnered as Principal and Corporate sponsor respectively. Sri Lanka Telecom PLC,Sampath Bank PLC and Pan Audio were the rest of the sponsors on board.
The Chartered Institute of Marketing is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. As the world’s largest Institute for professional marketers, CIM places great emphasis in maintaining high standards of quality and integrity and as such, develops and sets standards within marketing landscapes of UK and other regional countries in which it operates.
The CIM qualification is the only international qualification recognized by the Royal Charter in United Kingdom.
The CIM Sri Lanka Region is the first international branch of CIM UK and comprises of the largest number of members, both professional and students, of CIM outside the UK; 3,000 student members and over 1,500 professional members, respectively. The regional institute has always campaigned for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training and development.
For more information, please contact CIM Sri Lanka Region:
Ms. Christine Amithapkumar, Tel: +94 11 2564860,
Email: christine@cim.lk