Improved new Horlicks to help fill gaps in nutrition in growing children
View(s):SmithKline Beecham (Pvt.) Ltd, a leading consumer healthcare company, has re-launched the well-known health food drink Horlicks in Sri Lanka for growing children between 6 to 16 years of age.
Fortified and enriched with 23 nutrients to help fill nutrient gaps among growing children, Horlicks is now reintroduced to Sri Lanka in a new attractive packaging with an improved taste, the company said in a statement. It said Horlicks is fortified with a mix of 23 important nutrients that provide nutrition to support the growth needs of a child such as developing and maintaining healthy bones, healthy muscles and their function, normal immune function, energy for growth and development and healthy blood.
Ravindra De Coonghe, Marketing Director, SmithKline Beecham (Pvt.) Ltd Sri Lanka, said, “Vitamin A, Iron, Folic Acid and Zinc deficiencies are some widespread micro nutrient deficiencies that can impact the growth potential of a child. Therefore, regular intake of micro nutrients may prove to be instrumental in maintaining health and well-being of a child. With the introduction of newly formulated Horlicks, we have tried to bring in a beverage powder that can help provide such micro nutrients to fulfill nutrition gaps.”
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