Scope of users, biggest advantage of Internet for Cos. : Google rep
View(s):One of the biggest advantages of the Internet for Sri Lankan business entities is the scope it provides for growth beyond this country’s borders, according to Google Asia Pacific’s Sri Lanka Country Consultant Rohan Jayaweera. He added that local organistions had the potential to access the world’s entire online population, numbering in the billions, compared to the domestic population of approximately 20 million.
Further, it was also revealed that Sri Lanka experienced a 62 per cent increase in Google search volume last year, with this number having grown by 1,015 per cent between 2007 and 2012. The country now has 2.5 million to 3.5 million Internet users, an increase of 47 since last year, with a growing number accessing the Internet through their mobile phones, of which more than 60 per cent are Internet enabled.
It also emerged that Sri Lankan Google searches in categories such as travel, beauty and restaurants had last year grown by 12 per cent, 14 per cent and 18 per cent, respectively, and this was just for Google searches done via mobile phones alone.
Speaking at a recently concluded event hosted by the Sri Lanka Malaysia Business Council, Mr. Jayaweera also noted that there were currently 2.3 billion Internet users worldwide with this number expected to grow to 5 billion by 2020. (JH)
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