Sunday Times 2
Twitter rolls out cookie-based ad targeting
View(s):SAN FRANCISCO (Reuters) – Twitter Inc (TWTR.N: Quote, Profile, Research) will begin showing ads to users based on their browsing history, it said on Thursday, becoming the latest Internet company to employ the controversial but increasingly widespread tracking technology.
Twitter’s new advertising feature allows marketers to use cookies – small files planted in Web surfers’ computers that contain bits of information about which sites they have visited or where they are logging in from – to display highly targeted Twitter ads.
Twitter, which went public last month, first announced in July that it would begin testing cookie-based ad targeting, joining the likes of Google Inc and Facebook Inc
The Twitter logo is seen at the company's headquarters in San Francisco (Reuters)