An unstoppable team
View(s):When Tanya and Tammy Darmaratnam decided to go into business together, an unstoppable team was formed. The mother and daughter duo now run Taya – an online boutique that specialises in elegant, sophisticated designs. Their collection includes a range of beautiful dresses, skirts and blouses that would suit any occasion. “You will find that the entire collection is incredibly chic and elegant as each item is carefully handpicked and one of a kind,” they promise.
Tanya and Tammy
“We enjoy everything about it,” says Tanya, adding, “We respect each other for what we do best.” Tanya manages their Facebook page and handles the social media marketing activities. Tammy is responsible for much of the actual selection but discusses every item with Tanya before she commits. They’re looking not just for striking designs but ones that suit the climate as well. “Our designs range from little black dresses to animal prints and elegant stripes and vibrant colours,” they tell the Sunday Times.
The decision to go with an online boutique was an easy one. “It’s easy and convenient as you can shop from the comfort of your own home; no waiting in line to try on garments or pay for a purchase, and no need to circle the parking lot endlessly searching for a parking spot. The measurements of each item is given enabling one to determine if it’s your fit,” the say. They offer only one piece of each design but have over a hundred different designs to choose from. Prices range from about 2900 to 4500.The downside is that clothes cannot be tried on nor do they have a return or exchange policy. However, if you’ve got your measurements right, you needn’t be worried.
Taya isn’t a full time commitment. Tanya works with her father as the Marketing Manager at The Film Team and Tammy is very involved in the Christian ministry. However, in their business, they’ve found something they both love to do. “One thing I had noticed for a long time in my life is that my mum and I always had very similar likes and goals and one of them was her taste in clothing,” says Tanya. “We would often end up choosing the same item of clothing and my mum would say you buy it then and I would say no let’s both buy it.” While turning their love of fashion into a business made sense, it would only work if they kept it online.
It’s been fun so far. “I can’t think of a better business partner than Ammi,” says Tanya. “A mother and a daughter know each other well and we can totally trust one another. There are not that many people in the world that one can trust completely and that’s a huge thing when you’re running a business,” she says, adding “Besides all of what we enjoy the most is spending time together!”
Find Taya online at Facebook https://www.facebook.com/Taya.SriLanka