Holcim Lanka’s Sanstha Cement re-launched with new campaign
View(s):Holcim Lanka is embarking on a new multimedia campaign with the re-launch of its “Sanstha Cement” product.
The brand was re-launched last week.Nalin Karunaratne – Vice President Marketing and Sales speaking at the event said, “In developing this campaign, the company followed a very scientific approach to identify key consumer insights. Further, the entire campaign was pre-tested prior to launch to ensure the right message was conveyed to the stakeholders.”
From left - Asela Iddawela, Vice President – Sustainable development and external affairs, Holcim; Philippe Richart, CEO, Holcim; and Nalin Karunaratne, Vice President – Marketing and Sales, Holcim with the packaging.
As the pioneers in the cement industry, ‘Sanstha Cement’ is perceived to be the best cement for concrete, brick laying and plastering, making it the first choice for industry professionals who recognize its universal qualities. Holcim said in a media release that its customers can avail of an array of value added technical services to enhance their experience of using Sanstha.
Philippe Richart, CEO Holcim (Lanka), noted that, “As Sri Lanka’s construction sector embarks on building a new Sri Lanka, with enhanced infrastructure and other commercial and individual structures, Holcim is proud to be at the forefront of this nation building.”
“One in three homes in Sri Lanka uses Holcim, a profound testimonial of Holcim’s credentials in the marketplace,” the statement said.