BBDO Worldwide named the ‘Best of the Best’ for eighth year in a row
View(s):BBDO Worldwide, for the unprecedented eighth consecutive year, has topped The Gunn Report as the most awarded agency network in the world. No other agency network has won more than twice, the agency said in a media release last week.
This is the eleventh time in the 15-year history of the Report that BBDO Worldwide has been named the Most Creative Agency Network in the World. Also, this year, BBDO Worldwide amassed the biggest winning point total ever of 205 points, scoring a lead of 34 points over its nearest competitor, it said.
BBDO Worldwide was also named the most awarded agency network in Digital and Film, for the second consecutive year.
“The Gunn Report matters, first and foremost, because of the strong proven correlation between work that does well in awards shows and work that performs in the market. Great work works great. Secondly, because it is truly global. The Gunn Report analyses the results of the most important advertising awards shows around the world. And thirdly, because it only gives credit to the best of the best: you don’t get any points for getting onto a shortlist,” said President and CEO of BBDO Worldwide Andrew Robertson.
Added Santosh Menon, MD of BBDO Lanka, the Sri Lankan affiliate of BBDO Worldwide, “We are extremely proud of this unprecedented international achievement. It is a testament to the creative prowess of BBDO teams around the world.”