“Ricela” Rice Bran Oil is a new product to be launched by Citihealth Imports Pvt. Ltd soon. Rice Bran oil, known as the world’s healthiest edible oil, contains vitamins, antioxidants, nutrients and trans-fat free. “It’s not just delicate and flavourful, it can help lower cholesterol, fight diseases, enhance the immune system, fight free radicals and [...]

 

The Sundaytimes Sri Lanka

‘Ricela’ Rice Bran Oil for the first time in Sri Lanka

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“Ricela” Rice Bran Oil is a new product to be launched by Citihealth Imports Pvt. Ltd soon.

Rice Bran oil, known as the world’s healthiest edible oil, contains vitamins, antioxidants, nutrients and trans-fat free. “It’s not just delicate and flavourful, it can help lower cholesterol, fight diseases, enhance the immune system, fight free radicals and more,” the company said.

It said Ricela is extremely light, versatile and delicious. “Use it to fry, sauté, in salad dressings, baking, dipping oils and where ever you use cooking oil. Once you use it, you will be amazed by its quality and taste. Besides the health angle, the price of “Ricela” Rice Bran Oil is very reasonable in that it is very economical when compared with Olive oil.”

“Cardiovascular disease is fast becoming a major cause of death in Sri Lanka. A (new) study suggests that Rice Bran Oil has significantly greater beneficial effects on blood cholesterol levels than extra virgin olive oil, due, in part, to the natural cholesterol-blocking ability of plant sterols,” Dr. Mahinda Abeywardene, a Sri Lankan Nutritionist now domiciled in Australia, was quoted in the media release as saying.

Dr. Abeywardena is a Senior Principal Research Scientist at the CSIRO (Commonwealth Scientific and Industrial Research Organization) which is one of the leading human nutrition research organizations in the world. “These findings add to those from prior research supporting rice bran oil’s positive heart health benefits,” he said.

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